SYNAXON UK Blog

Synaxon UK has announced that the full range of accessories from Sandberg will now be available to its reseller members on the EGIS platform, following the signing of an agreement with specialist distributor, EET Nordic.

The award-winning Danish-owned developer offers a wide range of high-quality accessories that includes USB storage devices and connectors, PC and audiovisual cabling, keyboards and mice, audio products and much more. It provides exceptional five-year warranty terms, a unique online product configuration tool and free hot-line support. For retailers, it also provides an excellent range of point of sale materials for in-store use. All of these services are now readily available to Synaxon UK member companies.

Derek Jones, Managing Director of Synaxon UK, says that the agreement adds further value to the Synaxon proposition for office products and IT resellers and retailers. “Accessories are the glue that holds systems together so they are a vitally important to resellers, integrators and retailers. Sandberg is a rapidly-growing European supplier with an enviable reputation and giving our members access to its comprehensive range of reliable accessory products through EGIS will enable them to add more value for their customers and drive additional revenues and profits for their business.”

Commenting on behalf of Sandberg A/S, Erling Hoff Petersen, Business Development Director, states: “We are very pleased to add Synaxon as a keystone to our British go-to-market strategy. As a well established reseller association covering 600 members in the UK, we believe that Synaxon will help us grow our business. Synaxon members will benefit from being some of the first UK resellers to bring our high-quality accessories to the UK market. In other markets we have seen the combination of office supplies and IT bringing great synergies to resellers as well as users.”

As well as the Sandberg range, Synaxon members will also be able to see some 5000 additional ‘hard to find’ products that are available from EET in the UK. Simon Smith, Managing Director of EET, says that the agreement with Synaxon will help resellers to discover new ways of meeting customer needs and boosting their own margins. “This agreement will make more IT resellers and retailers aware of the rich array of solutions we offer – many of which, you simply won’t find anywhere else in the UK. We have already seen a significant uplift in sales to Synaxon members as a result of our portfolio being made available through EGIS, which is clearly effective, not only in making it quick and easy for resellers to find the right products, but also in drawing their attention to new products, ideas and opportunities.”

Sandberg has been operating in the Scandinavian markets for more than a decade, and has recently received a number of great product reviews and awards for its products in the UK press. Its product range counts IT peripherals and accessories, such as keyboards, mice, all kinds of adapters, headsets, speaker sets, sound cards, IO cards, hubs and other network products, plus an impressive range of cables and adapters for IT and audiovisual connections. All Sandberg products come in an attractive yellow and purple packaging and are covered by a five-year warranty plus free hot-line service.

Putting the focus firmly on quality, every single Sandberg product goes through a separate power-on test together with a number of selective quality and performance controls. The materials used in Sandberg products have been carefully selected and engineered to deliver reliable performance over the full five-year warranty period. Sandberg states that none of its products has more than a 1 percent failure rate and that 86 percent have a defective rate of less than 0.01 percent, which translates into one out of every 10,000 units sold.

The company also provides some unique web-based online resources for partners, including an online configurator – The Sandberg Guide – which helps them to identify the Sandberg products needed to connect any two technology devices.

About Sandberg
Sandberg A/S is a Danish company producing high-quality computer accessories, which everybody can understand and use. The company was founded in 1985 and established as Sandberg A/S in 1997. The range includes everything for the home and business, from cables and headsets to wireless networking. Sandberg specializes in audio products, IT and AV cables, plug-ins and connectivity. With around 500 quality products to choose from, it is easy to find precisely the computer accessory you need. The ten-language website www.sandberg.it provides easy and simple access to news, product descriptions, support and drivers, etc. Sandberg also provides a 5-year warranty on all its products, plus carefully designed user guides and a free hotline service.

Tags: EET, EGIS, Sandberg, Synaxon

This entry was posted on Friday, March 5th, 2010 at 3:04 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.